Strategy Consulting for Digital Business: Developing Visionary Ideas with Digital Consulting [Best Practice]

Ever shorter innovation cycles, new competitors in the market, constantly changing customer needs – to be and remain successful in times of digital change, you must never stop reinventing yourself. This means that companies must constantly reassess and adapt their strategic approach. Ideally, you have experienced partners by your side who know all the pitfalls of digital business. Our new »Digital Consulting Best Practices« publication shows how important and diverse such consulting services are.

Strategy Consulting and Project Planning from One Source

As we all know, no one is born a master. Whether it is about major strategic questions and visions for the future of your company or a concrete decision about which software tool should be implemented – consulting is in high demand in many areas of digital business. This is equally true for B2B and B2C companies. Even though the target groups are different, the strategic challenges are often similar.

In many cases, it becomes clear that the best partner for digital projects not only draws a roadmap together with you, but also accompanies you on your entire journey to successful implementation.

An example of this is the project for our client FISHBULL Franz Fischer Qualitätswerkzeuge GmbH. The DIY and crafts specialist operates more than 270 Sonderpreis Baumarkt branches in Germany and has had its own online shop since 2014. In order to manage the large number of items on offer and the associated product data, a product information management (PIM) solution was the right choice.

In this regard, dotSource advised the company on the selection of the right PIM system provider and developed a suitable data model to ensure high product data quality in the long term. The digital agency also took over the subsequent implementation of the new system and the training of Sonderpreis Baumarkt’s employees. This way, the client benefitted from working with a full-service agency, as consulting and the implementation of data management went hand in hand.

Strategy Consulting: From System Selection to Design Thinking Workshops

The range of digital tools for different needs is immense and sometimes even confusing – not only in the case of PIM systems. For a better overview, a competent, experienced partner helps in eliciting requirements and selecting a system provider in order to find the right software solution for your business. However, advice on finding a suitable system is only one of numerous aspects of digital consulting.

Design thinking or A/B testing, for example, can be used to create new visions for your own brand or uncover optimisation potential along the customer journey. Often, it is simply about making what already exists even better.

This was also the case for the North Rhine-Westphalian company SLV, which offers lighting solutions for indoor and outdoor use. The company approached dotSource with the request to develop a new, user-oriented design and content strategy for its website.

In order to focus on the needs of the different target groups, personas, their customer journeys and relevant touchpoints were identified in joint workshops. On this basis, the website was relaunched in a targeted manner. The result was absolutely outstanding: SLV was presented with the Shop Usability Award in the »B2B« category shortly afterwards.

Strategy Consulting: Download the »Digital Consulting Best Practices« Publication for Free Now!

What is so exciting about digital consulting is the wide range of ideas and projects that arise from it. Our »Digital Consulting Best Practices« publication provides inspiring insights into this variety by showcasing client projects from many different industries – from agricultural trade and the fashion sector to the event and trade fair industry.

Our best practices show how your company can also become a digital champion with smart and future-proof strategies. Learn from successful client projects in the field of digital consulting

• why viable digital concepts benefit from an experienced external perspective
• how consulting makes it easier to select systems for e-commerce, marketing automation or customer relationship management
• how you can effectively optimise your business in terms of design and processes

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